BGMI set to host star-studded virtual wedding for gamer couple , Urdu Wirsa
KRAFTON India has announced a new campaign within Battlegrounds Mobile India (BGMI), centered around an in-game wedding event inspired by a real-life couple who met while playing the game. The initiative is being promoted as a multi-platform digital event featuring fashion, music, and appearances by public figures across various industries.
Real-Life Couple at the Center
The campaign highlights the story of two players from Meerut — Tanupreet and Jaspreet — known in-game as “OnFire X Hades” and “OnFire X Veronica”. The couple, who reportedly met through BGMI, are the focus of a virtual wedding celebration that will be hosted on BGMI’s official Instagram channel. The scheduled events are:
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April 8: Mehendi
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April 9: Sangeet, featuring a virtual performance by singer Benny Dayal
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April 11: Digital wedding ceremony
Collaborations with Public Figures
The campaign includes several partnerships aimed at drawing attention from audiences outside the gaming sphere:
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Fashion designer Ritu Beri has created BGMI-themed outfits for the couple.
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Singer Benny Dayal will perform during the virtual sangeet.
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Comedians and influencers such as Tanmay Bhat, Purav Jha, and Mritika Trivedi have promoted the event via unboxing videos of physical invitations.
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Olympic athlete Neeraj Chopra is among several public figures participating in the campaign’s digital promotion.
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Gaming influencers, including Mortal, Scout, Kashvi, and Mamba, are also involved in promoting the campaign.
Community and Brand Positioning
According to KRAFTON, the campaign is designed as a “community-first” initiative intended to celebrate the broader BGMI player base. It is also positioned as a statement on how gaming can foster interpersonal connections, with implications for how digital platforms engage with youth and pop culture.
The campaign will feature in-game activations and content drops alongside the online programming. KRAFTON has encouraged users to follow BGMI’s social media accounts to participate in the ongoing activities.
The post BGMI set to host star-studded virtual wedding for gamer couple appeared first on MySmartPrice.
KRAFTON India has announced a new campaign within Battlegrounds Mobile India (BGMI), centered around an in-game wedding event inspired by a real-life couple who met while playing the game. The initiative is being promoted as a multi-platform digital event featuring fashion, music, and appearances by public figures across various industries.
Real-Life Couple at the Center
The campaign highlights the story of two players from Meerut — Tanupreet and Jaspreet — known in-game as “OnFire X Hades” and “OnFire X Veronica”. The couple, who reportedly met through BGMI, are the focus of a virtual wedding celebration that will be hosted on BGMI’s official Instagram channel. The scheduled events are:
-
April 8: Mehendi
-
April 9: Sangeet, featuring a virtual performance by singer Benny Dayal
-
April 11: Digital wedding ceremony
Collaborations with Public Figures
The campaign includes several partnerships aimed at drawing attention from audiences outside the gaming sphere:
-
Fashion designer Ritu Beri has created BGMI-themed outfits for the couple.
-
Singer Benny Dayal will perform during the virtual sangeet.
-
Comedians and influencers such as Tanmay Bhat, Purav Jha, and Mritika Trivedi have promoted the event via unboxing videos of physical invitations.
-
Olympic athlete Neeraj Chopra is among several public figures participating in the campaign’s digital promotion.
-
Gaming influencers, including Mortal, Scout, Kashvi, and Mamba, are also involved in promoting the campaign.
Community and Brand Positioning
According to KRAFTON, the campaign is designed as a “community-first” initiative intended to celebrate the broader BGMI player base. It is also positioned as a statement on how gaming can foster interpersonal connections, with implications for how digital platforms engage with youth and pop culture.
The campaign will feature in-game activations and content drops alongside the online programming. KRAFTON has encouraged users to follow BGMI’s social media accounts to participate in the ongoing activities.
The post BGMI set to host star-studded virtual wedding for gamer couple appeared first on MySmartPrice.
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