MySmartPrice AC Insights 2025: LG, Blue Star, Voltas Lead Ownership, Samsung and Daikin Poised for Growth , Urdu Wirsa

After years of decoding how India buys and uses air conditioners, our annual AC Shopper Insights survey returns with its most ambitious edition yet. With responses from over 3,000 participants collected via Google Forms, this year’s study dives deep into consumer sentiment, brand perception, and buying intent. This annual study, now a trusted resource for both brands and buyers, returns at a crucial moment when energy efficiency, pricing, and brand perception are undergoing significant shifts. Here are some of the most compelling insights from the MySmartPrice AC Shopper Insights 2025 report.

The Summer Purchase Outlook

The MySmartPrice AC Shopper Insights 2025 survey shows that a significant majority of respondents—over 73%—are planning to purchase a new air conditioner within the next six months. This signals a strong wave of demand as consumers gear up for the peak of summer.

Compared to previous years, this level of intent indicates growing urgency, likely driven by rising temperatures, improved affordability, and greater awareness of energy-efficient technologies.

Ownership Trends and Emerging Brand Preferences

The 2025 edition of the MySmartPrice AC Shopper Insights study highlights evolving ownership patterns and brand dynamics in India’s AC market. While legacy brands continue to lead in terms of current market share, newer consumer interest suggests an impending shift in the competitive landscape.

Key insights from the ownership and preference data include:

• LG remains the most widely owned AC brand among respondents, accounting for 18.35% of current ownership.

• Blue Star and Voltas follow closely, with 17.89% and 14.68% market share respectively.

• Samsung, currently at 5.96% ownership, is expected to more than double its consideration rate to 11.47% for future purchases.

• Daikin also sees a strong upward trajectory, with future purchase preference jumping from 8.72% to 11.47%.

  

This shift in preference suggests that consumers are increasingly open to exploring newer brands, possibly driven by improvements in features, service, and perceived value. These trends indicate that while established players continue to dominate homes today, rising interest in Samsung and Daikin could signal a significant reshuffle in the brand landscape over the coming seasons.

Tracking Brand Satisfaction Trends

The survey assessed satisfaction levels among current AC owners, offering insight into how well leading brands are delivering on consumer expectations. The results indicate strong performance from several top players, with Samsung leading the way in user satisfaction.

Key highlights:

• Samsung topped the satisfaction chart, with 76.5% of its users reporting a positive experience.

• Panasonic followed closely at 72.73%, reflecting consistent performance and reliability.

• LG ranked third, with 71.92% user satisfaction—highlighting its continued strength in the market.

• Daikin came in next at 71.43%, maintaining its reputation among a growing user base.

• Hitachi rounded out the top five, with 69.59% of users expressing satisfaction.

These figures reflect not only product quality but also factors like after-sales service, energy efficiency, and long-term durability—key contributors to overall satisfaction in the AC category.

How India Shops for Air Conditioners

The survey reveals clear shifts in how consumers prefer to shop for air conditioners, with online platforms continuing to gain traction. While price remains a dominant motivator online, offline retail still holds value for those seeking in-person experiences and service assurance.

Why shoppers prefer online platforms:

• 50.46% cite better deals and discounts as the primary reason for buying online.

• 23.39% are influenced by bank card offers and financing options.

• 14.68% appreciate the wider variety of models available online.

Why some still prefer offline stores:

• 38.99% want to physically inspect the product before purchase.

• 27.98% value the service and support offered by offline retailers.

• 22.48% are attracted by offline-exclusive offers and deals.

These patterns suggest that while online remains the more popular channel overall, a sizeable portion of consumers still consider the offline buying experience essential—especially for high-ticket appliances like ACs.

What Buyers Are Looking for in Their Next AC

Energy efficiency continues to dominate the list of priorities for AC buyers, reflecting growing awareness around electricity consumption and long-term savings. The MySmartPrice survey highlights which features consumers are actively seeking in their next purchase.

Top features buyers are looking for:

• 71.1% want inverter technology for better energy savings and efficiency.

• 16.51% are interested in smart features like Wi-Fi or app-based control.

• 5.5% value air purification capabilities, especially in areas with high pollution levels.

• 3.21% prefer convertible or adjustable cooling modes for flexibility.

• 2.75% consider low noise levels an important factor in their decision-making.

These findings suggest that while inverter tech remains the top priority, there is growing interest in features that enhance convenience, flexibility, and air quality.

Interpreting the Shifts: What the Numbers Suggest

While legacy brands continue to enjoy widespread ownership, consumer preferences are clearly evolving. LG currently leads in market share (18.35%), followed by Blue Star (17.89%) and Voltas (14.68%). However, the rise in consideration for Samsung and Daikin, coupled with their high satisfaction scores, suggests a potential shift in the competitive landscape.

The AC Shopper Insights 2025 report not only captures consumer sentiment but also acts as a barometer for brands looking to fine-tune their product strategies, pricing models, and retail focus ahead of what is expected to be a busy summer season.

To access the full report and brand-level breakdowns, please reach out to marketing@mysmartprice.com

The post MySmartPrice AC Insights 2025: LG, Blue Star, Voltas Lead Ownership, Samsung and Daikin Poised for Growth appeared first on MySmartPrice.

After years of decoding how India buys and uses air conditioners, our annual AC Shopper Insights survey returns with its most ambitious edition yet. With responses from over 3,000 participants collected via Google Forms, this year’s study dives deep into consumer sentiment, brand perception, and buying intent. This annual study, now a trusted resource for both brands and buyers, returns at a crucial moment when energy efficiency, pricing, and brand perception are undergoing significant shifts. Here are some of the most compelling insights from the MySmartPrice AC Shopper Insights 2025 report.

The Summer Purchase Outlook

The MySmartPrice AC Shopper Insights 2025 survey shows that a significant majority of respondents—over 73%—are planning to purchase a new air conditioner within the next six months. This signals a strong wave of demand as consumers gear up for the peak of summer.

Compared to previous years, this level of intent indicates growing urgency, likely driven by rising temperatures, improved affordability, and greater awareness of energy-efficient technologies.

Ownership Trends and Emerging Brand Preferences

The 2025 edition of the MySmartPrice AC Shopper Insights study highlights evolving ownership patterns and brand dynamics in India’s AC market. While legacy brands continue to lead in terms of current market share, newer consumer interest suggests an impending shift in the competitive landscape.

Key insights from the ownership and preference data include:

• LG remains the most widely owned AC brand among respondents, accounting for 18.35% of current ownership.

• Blue Star and Voltas follow closely, with 17.89% and 14.68% market share respectively.

• Samsung, currently at 5.96% ownership, is expected to more than double its consideration rate to 11.47% for future purchases.

• Daikin also sees a strong upward trajectory, with future purchase preference jumping from 8.72% to 11.47%.

  

This shift in preference suggests that consumers are increasingly open to exploring newer brands, possibly driven by improvements in features, service, and perceived value. These trends indicate that while established players continue to dominate homes today, rising interest in Samsung and Daikin could signal a significant reshuffle in the brand landscape over the coming seasons.

Tracking Brand Satisfaction Trends

The survey assessed satisfaction levels among current AC owners, offering insight into how well leading brands are delivering on consumer expectations. The results indicate strong performance from several top players, with Samsung leading the way in user satisfaction.

Key highlights:

• Samsung topped the satisfaction chart, with 76.5% of its users reporting a positive experience.

• Panasonic followed closely at 72.73%, reflecting consistent performance and reliability.

• LG ranked third, with 71.92% user satisfaction—highlighting its continued strength in the market.

• Daikin came in next at 71.43%, maintaining its reputation among a growing user base.

• Hitachi rounded out the top five, with 69.59% of users expressing satisfaction.

These figures reflect not only product quality but also factors like after-sales service, energy efficiency, and long-term durability—key contributors to overall satisfaction in the AC category.

How India Shops for Air Conditioners

The survey reveals clear shifts in how consumers prefer to shop for air conditioners, with online platforms continuing to gain traction. While price remains a dominant motivator online, offline retail still holds value for those seeking in-person experiences and service assurance.

Why shoppers prefer online platforms:

• 50.46% cite better deals and discounts as the primary reason for buying online.

• 23.39% are influenced by bank card offers and financing options.

• 14.68% appreciate the wider variety of models available online.

Why some still prefer offline stores:

• 38.99% want to physically inspect the product before purchase.

• 27.98% value the service and support offered by offline retailers.

• 22.48% are attracted by offline-exclusive offers and deals.

These patterns suggest that while online remains the more popular channel overall, a sizeable portion of consumers still consider the offline buying experience essential—especially for high-ticket appliances like ACs.

What Buyers Are Looking for in Their Next AC

Energy efficiency continues to dominate the list of priorities for AC buyers, reflecting growing awareness around electricity consumption and long-term savings. The MySmartPrice survey highlights which features consumers are actively seeking in their next purchase.

Top features buyers are looking for:

• 71.1% want inverter technology for better energy savings and efficiency.

• 16.51% are interested in smart features like Wi-Fi or app-based control.

• 5.5% value air purification capabilities, especially in areas with high pollution levels.

• 3.21% prefer convertible or adjustable cooling modes for flexibility.

• 2.75% consider low noise levels an important factor in their decision-making.

These findings suggest that while inverter tech remains the top priority, there is growing interest in features that enhance convenience, flexibility, and air quality.

Interpreting the Shifts: What the Numbers Suggest

While legacy brands continue to enjoy widespread ownership, consumer preferences are clearly evolving. LG currently leads in market share (18.35%), followed by Blue Star (17.89%) and Voltas (14.68%). However, the rise in consideration for Samsung and Daikin, coupled with their high satisfaction scores, suggests a potential shift in the competitive landscape.

The AC Shopper Insights 2025 report not only captures consumer sentiment but also acts as a barometer for brands looking to fine-tune their product strategies, pricing models, and retail focus ahead of what is expected to be a busy summer season.

To access the full report and brand-level breakdowns, please reach out to marketing@mysmartprice.com

The post MySmartPrice AC Insights 2025: LG, Blue Star, Voltas Lead Ownership, Samsung and Daikin Poised for Growth appeared first on MySmartPrice.

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