Inside GIGABYTE’s AI-Powered Vision for India’s Gaming and Laptop Market , Urdu Wirsa
From powering India’s gaming rigs to expanding its presence in premium laptops and AI-enhanced displays, GIGABYTE has come a long way since its 2012 debut in the country. Now, with explosive growth in GPU sales and new launches spanning 500Hz OLED monitors, RTX 50-series graphics cards, and next-gen AI laptops, the brand is doubling down on innovation. We caught up with Sunil Grewal, Executive Director at GIGABYTE Technology (India) Pvt. Ltd., to talk about their rising momentum in India, the growing push for AI PCs, and why the company’s focus is shifting beyond components to complete performance ecosystems.
Can you give us a quick introduction to GIGABYTE?
GIGABYTE is one of the leading PC components and laptop manufacturers. We established ourselves as a key player in the Indian gaming and graphics market. We launched in India in 2012 and have steadily made our mark in the Indian gaming and graphics market. This year, we achieved over 100% growth in sales of our Gaming OC and Windforce GPUs compared to the previous year. Our success is driven by delivering superior GPU computing frequencies and advanced product features, solidifying our position as the #1 VGA brand in India. Introducing our UD series power supplies has further strengthened this achievement by ensuring reliable and stable power delivery, enabling optimal GPU performance. Indian customers particularly favour our gaming-focused series, which underscores our commitment to delivering superior performance and innovative solutions.
Can you touch upon the different products GIGABYTE sells in the Indian market?
We have a very diverse product portfolio in India, including, but not limited to, motherboards, graphic cards, laptops, power supplies, and monitors. We recently expanded into premium OLED monitors, which deliver some of the most stunning visuals and exceptional performance, catering to customers seeking cutting-edge solutions.
This year, we launched a series of wide-format displays with sleek designs to meet the growing demand for aesthetics and functionality. With laptops now a part of our offerings, we continue to innovate, focusing on AI-enhanced performance and reliable components. This comprehensive range reflects our commitment to combining beauty and technology for Indian consumers.
Does GIGABYTE have any plans to open offline stores in India to sell their products? What other things are you doing to expand GIGABYTE’s presence in India?
Rather than establishing standalone offline stores, we plan to expand our presence in India through a unique “store-in-store” concept. This strategy involves creating dedicated sections within existing retail outlets, allowing the brand to showcase its products while leveraging the established customer base of these stores. This approach values the channel ecosystem, ensuring a wider reach with minimal resource investment. By increasing touchpoints and collaborating with channel partners, we aim to strengthen our presence and accessibility in India, setting us apart from competitors with a more efficient retail strategy.
Can you let us know what GIGABYTE offers in India, in terms of customer service during purchasing a device and after-sales service?
GIGABYTE ensures a seamless customer experience in India, both during and after purchase. Through our extensive channel partners and retail network, customers receive expert guidance to select suitable products. As a part of our after-sales service, we offer robust support, including our recently launched on-site service for monitors and laptops. Backed by the 3H guarantee—High Quality, High Efficiency, and Hassle-Free support—our customers benefit from Pan-India coverage, pickup within seven days, and on-site assessments by qualified professionals. This service minimizes downtime and reflects our commitment to accessible, localized, and reliable support across India.
How high is GIGABYTE trying to aim with their laptop segment in India?
We aim to significantly expand our presence in the Indian laptop market by introducing diverse, feature-rich models, particularly in the gaming segment. While currently less recognized in the gaming laptops segment compared to our PC components, we are currently focused on building awareness and enhancing exposure. To achieve this, we are strengthening our infrastructure, especially after-sales services, ensuring robust support and reliability for customers.
We have an elaborate plan to increase laptop visibility at multibrand retail stores across India, and prioritizing service readiness, we expect consistent growth, aiming to surpass the previous year’s achievements. By 2025, our goal is to establish ourselves as a prominent gaming laptop brand in India, driven by innovation and support.
What are the current challenges faced by GIGABYTE in the laptop market in terms of exposure, competition, pricing, and more? And, how do you plan on tackling these?
Our foray into the Indian laptop market has had its share of challenges, including fierce competition from established brands, pricing pressures, and supply chain concerns. We came across quite a few operational complexities, all of which were handled thanks to the efforts of our team. Additionally, the rise of powerful mobile devices with gaming capabilities and increasing consumer demand for innovative AI-driven features intensified market competition. To address these challenges, we are currently focusing on innovation, as seen in our newly launched AI gaming laptops like the G6X series. These laptops feature advanced Intel Core HX processors, NVIDIA RTX 40 series GPUs, WINDFORCE cooling technology, and Dolby Atmos for an enhanced gaming and creative experience. We plan to further expand our portfolio in 2025 once certifications and market conditions stabilize, ensuring our offerings align with consumer needs and technological advancements.
Could you shed some light on the PC components side of GIGABYTE and share your goals on the same?
GIGABYTE, over the years, has played a pivotal role in the evolving Indian PC market, offering a wide range of high-performance components that combine aesthetics with cutting-edge technology. Our diverse portfolio includes AI-driven OLED monitors, AI-enhanced motherboards, RTX GPUs, advanced PSUs, SSDs, and premium PC cases. These products are designed to meet the growing demand for reliable and visually appealing systems, whether for gaming, AI applications, or professional use. Our goal is to stay at the forefront of innovation by continuously upgrading specifications and blending advanced functionality with sleek design. By prioritizing AI capabilities and performance, we aim to empower Indian users to build systems that excel in both power and style, solidifying GIGABYTE’s position as the preferred choice for PC enthusiasts and professionals alike.
What components did you launch in 2025, and what do you have in the pipeline that you can share with us?
In 2025, we launched powerful GPUs based on the Nvidia RTX 5090, RTX 5080, RTX 5070, and RTX 5070Ti chipset.
Newly launched, AORUS FO27Q5P sets a new benchmark with its remarkable 500Hz refresh rate, the fastest in the QD-OLED segment, alongside DP2.1 UHBR20. On the component side, we collaborated with partners like Intel, AMD, and NVIDIA to deliver advanced motherboards and GPUs alongside upgraded PSUs and SSDs.
We launched an AI-enhanced laptop lineup at CES 2025, showcasing our commitment to innovation and next-generation computing solutions.
What’s your take on AI PCs? And, what does GIGABYTE have in store with regard to the same?
AI PCs represent a transformative leap in computing, combining powerful performance with intelligent features and aesthetic appeal. At GIGABYTE, we have embraced this evolution by integrating AI-driven innovations across our product lineup. Our AI-enhanced OLED monitors use advanced algorithms to optimize picture quality, while our AI Top series motherboards blend exceptional AI performance with striking design. Additionally, our RTX GPUs serve as the backbone for AI PCs, delivering unmatched power for AI-driven tasks. Looking ahead, we plan to expand AI capabilities across our product range, ensuring cutting-edge performance and design. By doing so, we aim to meet the growing demand for AI PCs, especially in dynamic markets like India, and empower users with smarter, more efficient systems.
Do you think these AI implementations will help the end user save time and be more efficient with their tasks?
AI implementations significantly enhance efficiency and save time for end users by automating repetitive tasks, offering intelligent recommendations, and enabling faster decision-making. These systems streamline workflows, allowing users to complete tasks more quickly and focus on higher-priority activities. For example, AI-powered tools can analyze data, generate content, and prioritize tasks, reducing the need for manual effort. Over time, AI algorithms learn from user interactions, becoming even more effective and personalized. This continuous improvement ensures that tasks are completed with greater speed and accuracy, benefiting both personal and professional environments by optimizing productivity and time management.
What products can we expect from GIGABYTE in the coming months?
In the coming months, we are set to launch a variety of products, including powerful gaming laptops with 50 series GPUs, along with highly anticipated AI-driven laptop models in CES 2025. Additionally, we will continue to enhance our component offerings, including AI-integrated OLED monitors with improved picture quality and top-tier motherboards like the AI Top series, designed for optimal performance and aesthetics. These innovations reflect our focus on AI and advanced technology.
The post Inside GIGABYTE’s AI-Powered Vision for India’s Gaming and Laptop Market appeared first on MySmartPrice.
From powering India’s gaming rigs to expanding its presence in premium laptops and AI-enhanced displays, GIGABYTE has come a long way since its 2012 debut in the country. Now, with explosive growth in GPU sales and new launches spanning 500Hz OLED monitors, RTX 50-series graphics cards, and next-gen AI laptops, the brand is doubling down on innovation. We caught up with Sunil Grewal, Executive Director at GIGABYTE Technology (India) Pvt. Ltd., to talk about their rising momentum in India, the growing push for AI PCs, and why the company’s focus is shifting beyond components to complete performance ecosystems.
Can you give us a quick introduction to GIGABYTE?
GIGABYTE is one of the leading PC components and laptop manufacturers. We established ourselves as a key player in the Indian gaming and graphics market. We launched in India in 2012 and have steadily made our mark in the Indian gaming and graphics market. This year, we achieved over 100% growth in sales of our Gaming OC and Windforce GPUs compared to the previous year. Our success is driven by delivering superior GPU computing frequencies and advanced product features, solidifying our position as the #1 VGA brand in India. Introducing our UD series power supplies has further strengthened this achievement by ensuring reliable and stable power delivery, enabling optimal GPU performance. Indian customers particularly favour our gaming-focused series, which underscores our commitment to delivering superior performance and innovative solutions.
Can you touch upon the different products GIGABYTE sells in the Indian market?
We have a very diverse product portfolio in India, including, but not limited to, motherboards, graphic cards, laptops, power supplies, and monitors. We recently expanded into premium OLED monitors, which deliver some of the most stunning visuals and exceptional performance, catering to customers seeking cutting-edge solutions.
This year, we launched a series of wide-format displays with sleek designs to meet the growing demand for aesthetics and functionality. With laptops now a part of our offerings, we continue to innovate, focusing on AI-enhanced performance and reliable components. This comprehensive range reflects our commitment to combining beauty and technology for Indian consumers.
Does GIGABYTE have any plans to open offline stores in India to sell their products? What other things are you doing to expand GIGABYTE’s presence in India?
Rather than establishing standalone offline stores, we plan to expand our presence in India through a unique “store-in-store” concept. This strategy involves creating dedicated sections within existing retail outlets, allowing the brand to showcase its products while leveraging the established customer base of these stores. This approach values the channel ecosystem, ensuring a wider reach with minimal resource investment. By increasing touchpoints and collaborating with channel partners, we aim to strengthen our presence and accessibility in India, setting us apart from competitors with a more efficient retail strategy.
Can you let us know what GIGABYTE offers in India, in terms of customer service during purchasing a device and after-sales service?
GIGABYTE ensures a seamless customer experience in India, both during and after purchase. Through our extensive channel partners and retail network, customers receive expert guidance to select suitable products. As a part of our after-sales service, we offer robust support, including our recently launched on-site service for monitors and laptops. Backed by the 3H guarantee—High Quality, High Efficiency, and Hassle-Free support—our customers benefit from Pan-India coverage, pickup within seven days, and on-site assessments by qualified professionals. This service minimizes downtime and reflects our commitment to accessible, localized, and reliable support across India.
How high is GIGABYTE trying to aim with their laptop segment in India?
We aim to significantly expand our presence in the Indian laptop market by introducing diverse, feature-rich models, particularly in the gaming segment. While currently less recognized in the gaming laptops segment compared to our PC components, we are currently focused on building awareness and enhancing exposure. To achieve this, we are strengthening our infrastructure, especially after-sales services, ensuring robust support and reliability for customers.
We have an elaborate plan to increase laptop visibility at multibrand retail stores across India, and prioritizing service readiness, we expect consistent growth, aiming to surpass the previous year’s achievements. By 2025, our goal is to establish ourselves as a prominent gaming laptop brand in India, driven by innovation and support.
What are the current challenges faced by GIGABYTE in the laptop market in terms of exposure, competition, pricing, and more? And, how do you plan on tackling these?
Our foray into the Indian laptop market has had its share of challenges, including fierce competition from established brands, pricing pressures, and supply chain concerns. We came across quite a few operational complexities, all of which were handled thanks to the efforts of our team. Additionally, the rise of powerful mobile devices with gaming capabilities and increasing consumer demand for innovative AI-driven features intensified market competition. To address these challenges, we are currently focusing on innovation, as seen in our newly launched AI gaming laptops like the G6X series. These laptops feature advanced Intel Core HX processors, NVIDIA RTX 40 series GPUs, WINDFORCE cooling technology, and Dolby Atmos for an enhanced gaming and creative experience. We plan to further expand our portfolio in 2025 once certifications and market conditions stabilize, ensuring our offerings align with consumer needs and technological advancements.
Could you shed some light on the PC components side of GIGABYTE and share your goals on the same?
GIGABYTE, over the years, has played a pivotal role in the evolving Indian PC market, offering a wide range of high-performance components that combine aesthetics with cutting-edge technology. Our diverse portfolio includes AI-driven OLED monitors, AI-enhanced motherboards, RTX GPUs, advanced PSUs, SSDs, and premium PC cases. These products are designed to meet the growing demand for reliable and visually appealing systems, whether for gaming, AI applications, or professional use. Our goal is to stay at the forefront of innovation by continuously upgrading specifications and blending advanced functionality with sleek design. By prioritizing AI capabilities and performance, we aim to empower Indian users to build systems that excel in both power and style, solidifying GIGABYTE’s position as the preferred choice for PC enthusiasts and professionals alike.
What components did you launch in 2025, and what do you have in the pipeline that you can share with us?
In 2025, we launched powerful GPUs based on the Nvidia RTX 5090, RTX 5080, RTX 5070, and RTX 5070Ti chipset.
Newly launched, AORUS FO27Q5P sets a new benchmark with its remarkable 500Hz refresh rate, the fastest in the QD-OLED segment, alongside DP2.1 UHBR20. On the component side, we collaborated with partners like Intel, AMD, and NVIDIA to deliver advanced motherboards and GPUs alongside upgraded PSUs and SSDs.
We launched an AI-enhanced laptop lineup at CES 2025, showcasing our commitment to innovation and next-generation computing solutions.
What’s your take on AI PCs? And, what does GIGABYTE have in store with regard to the same?
AI PCs represent a transformative leap in computing, combining powerful performance with intelligent features and aesthetic appeal. At GIGABYTE, we have embraced this evolution by integrating AI-driven innovations across our product lineup. Our AI-enhanced OLED monitors use advanced algorithms to optimize picture quality, while our AI Top series motherboards blend exceptional AI performance with striking design. Additionally, our RTX GPUs serve as the backbone for AI PCs, delivering unmatched power for AI-driven tasks. Looking ahead, we plan to expand AI capabilities across our product range, ensuring cutting-edge performance and design. By doing so, we aim to meet the growing demand for AI PCs, especially in dynamic markets like India, and empower users with smarter, more efficient systems.
Do you think these AI implementations will help the end user save time and be more efficient with their tasks?
AI implementations significantly enhance efficiency and save time for end users by automating repetitive tasks, offering intelligent recommendations, and enabling faster decision-making. These systems streamline workflows, allowing users to complete tasks more quickly and focus on higher-priority activities. For example, AI-powered tools can analyze data, generate content, and prioritize tasks, reducing the need for manual effort. Over time, AI algorithms learn from user interactions, becoming even more effective and personalized. This continuous improvement ensures that tasks are completed with greater speed and accuracy, benefiting both personal and professional environments by optimizing productivity and time management.
What products can we expect from GIGABYTE in the coming months?
In the coming months, we are set to launch a variety of products, including powerful gaming laptops with 50 series GPUs, along with highly anticipated AI-driven laptop models in CES 2025. Additionally, we will continue to enhance our component offerings, including AI-integrated OLED monitors with improved picture quality and top-tier motherboards like the AI Top series, designed for optimal performance and aesthetics. These innovations reflect our focus on AI and advanced technology.
The post Inside GIGABYTE’s AI-Powered Vision for India’s Gaming and Laptop Market appeared first on MySmartPrice.
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