Samsung Betting Big on AI in Latest Range of ACs, 19 New Models Starting at Rs 32,990 , Urdu Wirsa
With temperatures soaring across India, the demand for air conditioners is also increasing rapidly. With the surge in demand, there is also a rising concern around energy efficiency and durability. Samsung India is capitalising on this growth by launching 19 new air conditioner models this year with a focus on superior cooling, energy efficiency, durability, and future readiness.
Samsung, India’s largest consumer electronics brand, announced today that sales of its Air Conditioners grew 2x between January and March 2025, outpacing the industry growth of 20-25%. As a result, the company managed to secure a 10 per cent market share in the first quarter calendar year in India.
Thanks to a rise in disposable income, growing aspirations, and increasing electrification in smaller cities and towns, Samsung expects growth across all channels and regions. To facilitate the same, the company has increased its distribution footprint by 40% and has partnered with leading financial institutions to provide zero-cost EMI for the purchase of room-air conditioners.
Ghufran Alam, Vice President, Digital Appliances Business at Samsung, said, "Our AC business is growing at a robust pace. In the March quarter, we grew by 2X, which helped us secure 10% of the market, according to our internal estimates. We are confident that we are going to lead the growth in the industry, and with better growth, we will have good market share as well.”
"We have launched 19 new models this year with a clear focus on superior cooling, energy efficiency, durability, and future readiness. Our new Bespoke AI WindFree ACs learn consumer patterns and behaviour – whether they are home, sleeping, or coming in from a hot day. Based on these patterns, the AC adjusts itself to deliver optimal comfort,” Alam added.
New ACs designed for India with AI features
Samsung’s new BeSpoke AI Windfree ACs feature an ‘AI Energy Mode’ that intelligently adjusts cooling settings to save up to 30 per cent energy. According to Samsung, ‘this addresses the top key buying factor for consumers while buying an air conditioner – the demand for energy-efficient appliances without compromising on comfort’.
A feature called ‘AI Fast & Comfort Cooling’ ensures instant relief by rapidly reducing room temperature with maximum fan speed. Once the desired temperature is achieved, the system intelligently switches to ‘WindFree Mode’ to maintain consistent cooling.
Pricing and availability
The new Bespoke AI WindFree ACs start at ₹32,990 and go up to to ₹60,990 for the highest-end model. They come with a 5-year comprehensive warranty and a service and installation network covering 19000+ PIN codes in the country.
The post Samsung Betting Big on AI in Latest Range of ACs, 19 New Models Starting at Rs 32,990 appeared first on MySmartPrice.
With temperatures soaring across India, the demand for air conditioners is also increasing rapidly. With the surge in demand, there is also a rising concern around energy efficiency and durability. Samsung India is capitalising on this growth by launching 19 new air conditioner models this year with a focus on superior cooling, energy efficiency, durability, and future readiness.
Samsung, India’s largest consumer electronics brand, announced today that sales of its Air Conditioners grew 2x between January and March 2025, outpacing the industry growth of 20-25%. As a result, the company managed to secure a 10 per cent market share in the first quarter calendar year in India.
Thanks to a rise in disposable income, growing aspirations, and increasing electrification in smaller cities and towns, Samsung expects growth across all channels and regions. To facilitate the same, the company has increased its distribution footprint by 40% and has partnered with leading financial institutions to provide zero-cost EMI for the purchase of room-air conditioners.
Ghufran Alam, Vice President, Digital Appliances Business at Samsung, said, "Our AC business is growing at a robust pace. In the March quarter, we grew by 2X, which helped us secure 10% of the market, according to our internal estimates. We are confident that we are going to lead the growth in the industry, and with better growth, we will have good market share as well.”
"We have launched 19 new models this year with a clear focus on superior cooling, energy efficiency, durability, and future readiness. Our new Bespoke AI WindFree ACs learn consumer patterns and behaviour – whether they are home, sleeping, or coming in from a hot day. Based on these patterns, the AC adjusts itself to deliver optimal comfort,” Alam added.
New ACs designed for India with AI features
Samsung’s new BeSpoke AI Windfree ACs feature an ‘AI Energy Mode’ that intelligently adjusts cooling settings to save up to 30 per cent energy. According to Samsung, ‘this addresses the top key buying factor for consumers while buying an air conditioner – the demand for energy-efficient appliances without compromising on comfort’.
A feature called ‘AI Fast & Comfort Cooling’ ensures instant relief by rapidly reducing room temperature with maximum fan speed. Once the desired temperature is achieved, the system intelligently switches to ‘WindFree Mode’ to maintain consistent cooling.
Pricing and availability
The new Bespoke AI WindFree ACs start at ₹32,990 and go up to to ₹60,990 for the highest-end model. They come with a 5-year comprehensive warranty and a service and installation network covering 19000+ PIN codes in the country.
The post Samsung Betting Big on AI in Latest Range of ACs, 19 New Models Starting at Rs 32,990 appeared first on MySmartPrice.
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